QUALITY IN HUMAN EXPERIENCE
Client: Coffee is Coffee Ltd.
Business bard back image photography: Andrej Vasilenko - www.andrejvasilenko.com
Output: wordmark, logotype and two sets of business cards
The concept was to play around ordered and sharp composition avoiding "metal" feel. Thus to achieve that all lettering is taken to account as a general, unified composition.
Due to personal reasons of the client, a symbol of horse was required. Not only it had to by like a toy, but embrace certain feelings and values, according to the brief, which was produced during the process.
The horse is made to manipulate Troy horse impression, which is largest horse in size, but throughout the elements it is transformed to a toy like, friendly scale symbol.
Whole stand and configuration embraces added values which can be read graphically.
Archetypical house image points towards philosophy and nature of the business.